![]() ![]() “Our Roblox partnership with Paris Hilton is designed to connect with an entirely new audience of makeup lovers and to introduce them to our core franchises,” said Eva Erdmann, president of Urban Decay. Starting today from 2:00-3:00 pm PDT, Hilton will make daily appearances in the world via her avatar at the virtual world’s selfie booth. ![]() Users can model their looks in a virtual runway competition for the chance to be featured on the leaderboard. Guests can choose from 10 different outfits inspired by Hilton’s past Halloween looks, including her “Bunny Princess,” “Tinkerbell” and “Phoenix” costumes, and add matching makeup looks created by Urban Decay.
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